Trueceller application

 Trueceller application

Truecaller is a widely used mobile app across the world that finds the details of a given phone number globally from its database of user profiles and their synced phonebook contacts, integrated together as virtual phonebook. One can also find the contact details of a person by his name and other details, if he is a Truecaller user provided that he keeps his profile and contact details public.

Other than finding phone number details and profiles, Truecaller has many other functionalities. Truecaller can also be used to block spam calls and SMS. It also launched UPI payments and recharges where one can send and receive money on the Truecaller mobile app itself.

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For all these functionalities and features, people are using Truecaller globally and it has more than 250 million users worldwide and more than 100 million users in India. With these things, one can see that Truecaller is a great channel for businesses and brands to reach their target audience on mobile and promote their marketing messages.

You have my number, but you don’t have my consent.”

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That was the line, with the hashtag #ItsNotOK, used in a series of recent front-page ads in major Indian dailies by Truecaller, a caller id and spam blocking app infamous for it's history of data breaches and intrusion of privacy.

In May 2019, Privacy International (PI), a UK-registered charity that promotes the right to privacy at an international level, published a story “concerning a journalist who was placed at risk due to the use of Truecaller by one of her sources”.

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That’s the idea behind Truecaller, a smartphone caller ID app. With Truecaller, when a telemarketer calls you, you’ll be warned before you pick up the phone that it’s a spam call so long as one of the app’s 40 million users have already reported it as such. It’ll also give you info on legit callers, too. And, of course, there is a block feature.